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INSIGHT
It’s funny when two things that share the same name but are completely unrelated collide.
IDEA
Create a striking activation of thousands of gingers taking ginger shots.
We hijack Redhead festival in the Netherlands where around 10.ooo gingers come every year.
The Redhead Festival is exclusive to gingers, but Plenish will create a Hair Day so everyone can attend.
By creating a ginger look made with real ginger, people will share their new looks, generating organic shares on social media.
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