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INSIGHT
Face Scanner
Only a Maccers can save me right now.
IDEA
What if New Year's hangovers came with rewards?
The McDonald's delivery app will feature a face scanner, the more hungover you look, the better the rewards you'll receive.
The scanner could be extended to self-checkouts in restaurants located near popular clubs with New Year's parties, to attract customers who are just leaving the club.
We will collaborate with Clubs across the country to give away wristbands that activate a message with sunlight, revealing this offer either when you wake up or when you leave through the club doors the morning after.
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