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INSIGHT
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EE Premium packages prioritises your signal in crowded areas.
IDEA
We created a series of ads located in, or alluding to, situations and places where people tend to lose signal, to convey how EE prioritises your connection/playing with the specific location of each ad.
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A print ad split across non-consecutive pages, with the first half on one left page and the second half revealed later on a right page.
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And since EE sponsors Wembley, we are going to place print ads on the entrance and exit of big summer concerts:
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​Entrance:
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Exit:
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